MRM, MOM, DAM and CRM
Mair Management can help clients navigate the sea of acronyms – but more importantly can help clients make these systems work for them.
Robin has experience in specifying, tendering, procuring and installing various marketing support systems.
Marketing Resource Management (MRM) and Marketing Operations Management (MOM) mean much the same.
Digital Asset Management (DAM) systems are becoming increasingly useful for organisations with growing image, sound and photographic files.